Ever wonder what gives Heineken its distinctive flavor?

Introducing the world’s first Maltiverse by Heineken. This immersive experience invites you to explore a journey through food, art, and music, all showcasing Heineken's pure malt key ingredient in a refreshing new light.
 

As part of Heineken’s global ‘The First Ahhh’ campaign, the Maltiverse captures the essence of that crisp, refreshing first sip, no matter where you are in the world.

Enter the Maltiverse and discover a refreshing new dimension in every sip.