Brand Campaign/ Experiential
Heineken - Enter the Maltiverse
Ever wonder what gives Heineken its distinctive flavor?
Introducing the world’s first Maltiverse by Heineken. This immersive experience invites you to explore a journey through food, art, and music, all showcasing Heineken's pure malt key ingredient in a refreshing new light.
As part of Heineken’s global ‘The First Ahhh’ campaign, the Maltiverse captures the essence of that crisp, refreshing first sip, no matter where you are in the world.
Enter the Maltiverse and discover a refreshing new dimension in every sip.





Music Dimension by Bottlesmoker & Bongoman



Food Dimension by Stefan Kam

Art Dimension by Metamo Industries








My Role
Art Direction, Ideation, Concept Development, Storytelling, Experiential Design, Innovation, Cross-Department Collaboration
Agency
:Teeth