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Branding & Identity
DBS - For Students Only
DBS Bank wanted to create a new resource for university students — something that offered utility in the form of deals & tips, but also groomed them to become future customers.
So we built a new brand from scratch.
Introducing Cheat Sheet, a new students-only digital platform that features handpicked tips, advice and deals exclusive to students.
Credits
Agency: The Secret Little Agency
Creative Director: Maevis Neo
Senior Copywriter: Mac Shewerin
Art Director: Me
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