Brand Campaign/ Experiential
Heineken - Destination Good Times
This year, Singaporeans have an extra special cause for celebration as Heineken® commemorates its 150 years of spreading Good Times worldwide. Heineken is honouring this significant milestone of 150 years dedicated to fostering enjoyable moments and meaningful social connections across the globe.
In line with our local campaign theme, "Make Good Times Your Own," we crafted a remarkable two-day festival featuring music, fashion, food, and a menu of cocktails inspired by flavours from around the world in the unique setting of Tanjong Pagar Distripark. This industrial yet iconic backdrop symbolises global trade, making it the perfect canvas for our celebration.
My Role
Art Direction, Ideation, Concept Development, Storytelling, Experiential Design, Innovation, Cross-Department Collaboration
Agency
:Teeth
Press