Brand Campaign/ Experiential
Heineken - Destination Good Times
This year, Singaporeans have an extra special cause for celebration as Heineken® commemorates its 150 years of spreading Good Times worldwide. Heineken is honouring this significant milestone of 150 years dedicated to fostering enjoyable moments and meaningful social connections across the globe.
In line with our local campaign theme, "Make Good Times Your Own," we crafted a remarkable two-day festival featuring music, fashion, food, and a menu of cocktails inspired by flavours from around the world in the unique setting of Tanjong Pagar Distripark. This industrial yet iconic backdrop symbolises global trade, making it the perfect canvas for our celebration.
Credits
Agency: :Teeth
Creative Director: Zee Agnew, Mikey Batt
Head of Art: Me
Art Director: Chee Yi
Designers: Feo Sho, Si Hui, Lilyn Tan
Event Producer: Idea Fabrik
Press