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Brand Campaign/ Activation
Grab - Grabtitude
The recent influx of ride-hailing options has transformed Singapore into an advertising battleground. We brought to life a simple idea to convert more ‘useless ads’ spend into bottles of complimentary drinking water for thirsty passengers across Singapore.
Credits
Agency: The Secret Little Agency
Creative Director: Hanyi Lee
Sr. Copywriter: Kit Chua
Art Director: Me
Press
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