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Brand Campaign/ Film

Tokio Marine - First Touch

Parenthood marks the beginning of a seismic shift in their lives together, with all its joys and challenges.

As they embark on the journey of building their families, we want to encourage Singaporeans to treasure and reminisce about the precious moments of parenthood – beginning from the very first time they hold their newborn child in their arms.

holding the baby
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Credits

Agency: Havas Worldwide
Chief Creative Director: Andrew Hook

Creative Director: Kelvin Lim

Senior Copywriter: Shehan Karunatilaka

Art Director: Me 
Production: The Momentum

Awards

Effie Worldwide 2018, Bronze - David & Goliath

Singapore Media Awards 2017, Bronze

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